TikTok is introducing a updated setting that allows them to lessen the volume of AI-made content appearing in their feeds. This initiative comes as the company disclosed that it now features over 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread launch. This development coincides with a surge in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising channels on a popular video site only show content made by AI. A considerable share of this content is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is typically absurd or surreal.
Our research shows that many people enjoy content made with AI tools, from computer-generated images to science explainers, and we intend to provide users the ability to see more or less of that, depending on their own likes,” commented a company executive.
Scale of AI Content
The service disclosed that there are presently 1.3 billion videos on its service tagged as AI-generated. Overall, over 100 m videos are added to the service each day, making AI-generated material a limited percentage of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of AI content they watch by accessing the content preference option in the app and picking “AI-generated content”. Further subjects that can already be modified under the tool cover current affairs, fashion, aesthetics, and movement.
AI Disclosure Rules
Its policies require content makers to label “realistic” AI-made content, and it prohibits malicious fake videos of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
Additionally, the app will now attach an “AI-made” label to content made using its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This action is designed to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a $2 million educational fund for professionals and groups to produce informative material about ethical AI use. This program will support non-profit groups dedicated to training computer science.
Content Safety Approach
TikTok has defended its safety measures, amid controversy over intentions to make redundant hundreds of review team members in Britain. TikTok is planning to reduce 439 jobs in its content moderation team in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A senior executive stated that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content before it has to be seen by staff. The company announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
